Guides
Straight answers on getting found locally.
Plain answers on websites, Google and getting found, written for trades, clinics and shops across Surrey and Kent.
- Pricing
- Websites
- Google Business Profile
- Local SEO
- Plumbers
- Horsham
- Guildford
- Tunbridge Wells
- Reviews
- Woking
- Dorking
- Reigate
- Redhill
- Cranleigh
- Godalming
- Epsom
- Farnham
- Leatherhead
- Haslemere
- Oxted
- Tonbridge
- Sevenoaks
- Edenbridge
- Paddock Wood
All guides
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Google Business ProfileLocal SEO 28 Aug 2026 3 min read
How to get into the Google map pack in your town
The three businesses in the map at the top of a local search get most of the calls. Here is what decides who is in it, and what you can do about it this week.
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WebsitesPlumbers 24 Aug 2026 2 min read
Why your plumbing website gets no enquiries, and the five fixes
Most plumbers' websites are brochures nobody reads. The reasons are always the same, and none of them are hard to fix.
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Local SEO 20 Aug 2026 2 min read
Local SEO for tradespeople: a plain guide
What local SEO actually is, what it is not, and the handful of things that make a tradesperson show up when someone nearby searches. No jargon.
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Local SEOHorsham 16 Aug 2026 2 min read
Local SEO in Horsham: where the enquiries actually come from
Horsham is a market town with a lot of small businesses and a ring of villages. Here is how local search works here, and what a Horsham business should do to be found.
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Local SEOGuildford 12 Aug 2026 2 min read
Getting found in Guildford: a guide for independent businesses
Guildford is expensive to advertise in and full of national names. Here is how an independent trade, clinic or shop gets found on Google without paying for every click.
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WebsitesTunbridge Wells 8 Aug 2026 2 min read
Tunbridge Wells: what customers expect from a local business website
Customers in Tunbridge Wells have high expectations and plenty of choice. Here is what a local business site needs to look right, be found, and win the work.
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Websites 4 Aug 2026 2 min read
Checkatrade, a website builder, or your own site: which brings in the work?
Most trades use some mix of directories, a builder site and word of mouth. Here is what each one is actually good for, and where the enquiries you keep come from.
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Google Business ProfileReviews 30 Jul 2026 2 min read
How to ask for Google reviews without being awkward
Reviews decide the map results and most businesses hate asking. Here is a way of asking that works, feels normal, and takes thirty seconds after each job.
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Local SEO 26 Jul 2026 2 min read
Do I need a page on my website for every town I cover?
Yes, if you want to be found there. Here is why one "areas we cover" list does nothing, what a real town page looks like, and how many you need.
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Local SEOWoking 22 Jul 2026 1 min read
Woking has been rebuilt: how to get found by the people moving in
Woking has added thousands of new homes around the station in a few years. New residents have no tradespeople yet. Here is how a Woking business becomes the name they find first.
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Local SEODorking 18 Jul 2026 1 min read
Dorking businesses: the villages are where the work is
Dorking is a small town with a big, wealthy rural catchment. Most of the searches come from the villages, and most Dorking businesses do not have a page for any of them.
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Local SEOReigate 14 Jul 2026 1 min read
Looking established in Reigate: what customers check before they call
Reigate customers have money and choice, and they judge a business by its website before they ever speak to it. Here is what they check, and how to pass.
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Local SEORedhill 10 Jul 2026 1 min read
Redhill: a busy town most local businesses under-serve online
Redhill has the station, the business parks, the new flats and the Gatwick side, and a lot of businesses that still treat it as Reigate's shadow. It is its own market, and it is easier to rank in than its neighbour.
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Local SEOCranleigh 6 Jul 2026 1 min read
Cranleigh: the village searches nobody is competing for
Cranleigh serves a ring of villages where almost no business has a proper web page. For a Cranleigh trade or service, that is the easiest ranking available anywhere in Surrey.
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Local SEOGodalming 2 Jul 2026 1 min read
Godalming: how to hold your own against Guildford
Godalming businesses lose work to Guildford firms that are no better, just more visible. Here is how a Godalming business becomes the local choice for Farncombe, Milford, Witley and the south of Guildford.
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Local SEOEpsom 28 Jun 2026 1 min read
Epsom: beating the London firms by being visibly local
Epsom sits on the edge of London, and south London firms will happily travel out for a job. A local business wins by proving it is local, on every page.
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Local SEOFarnham 24 Jun 2026 1 min read
Farnham and Bordon: the new households that need every trade
Farnham businesses have a growth market on their doorstep. The new estates at Bordon and Whitehill are filling with households who need every service from scratch, and few Farnham businesses are talking to them.
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Local SEOLeatherhead 20 Jun 2026 1 min read
Leatherhead: two markets, one site
Leatherhead has affluent villages on one side and business parks on the other. The businesses that do well online serve both, with separate pages so each search finds the right one.
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Local SEOHaslemere 16 Jun 2026 1 min read
Haslemere: winning the newcomers in a town that runs on reputation
Haslemere customers choose on reputation and stay loyal, which is hard on a new business. The newcomers arriving from London are the opening. They search, and they choose the business they can see.
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Local SEOOxted 12 Jun 2026 1 min read
Oxted: a quiet corner online, and easy to rank in
Almost no business in the Oxted area has a site built for local search. For a trade or service based here, that means fast ranking for the town and the Surrey and Kent villages around it.
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Local SEOTonbridge 8 Jun 2026 1 min read
Tonbridge: the family town between two bigger names
Tonbridge gets overlooked by businesses in Tunbridge Wells and Sevenoaks, which leaves its family households under-served. Here is how a Tonbridge business becomes the local choice.
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Local SEOSevenoaks 4 Jun 2026 1 min read
Sevenoaks: where a click costs a fortune and ranking is worth more
Paid search around Sevenoaks costs as much as anywhere outside London. Ranking naturally for the town and its villages is the cheapest way to be found, and most local businesses have not done it.
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Local SEOEdenbridge 31 May 2026 1 min read
Edenbridge: small town, wide patch, almost no competition online
Edenbridge is the easiest kind of place to rank in: a small town with a big rural catchment and hardly any businesses set up for local search. Here is how to take it while it is open.
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Local SEOPaddock Wood 27 May 2026 1 min read
Paddock Wood: growing fast, and the new estates are searching
Paddock Wood is adding hundreds of new homes a year. Every one is a household that needs every trade and service from scratch. Here is how a local business gets in front of them first.
Pricing
Websites
Google Business Profile
Local SEO
- How to get into the Google map pack in your town
- Local SEO for tradespeople: a plain guide
- Local SEO in Horsham: where the enquiries actually come from
- Getting found in Guildford: a guide for independent businesses
- Do I need a page on my website for every town I cover?
- Woking has been rebuilt: how to get found by the people moving in
- Dorking businesses: the villages are where the work is
- Looking established in Reigate: what customers check before they call
- Redhill: a busy town most local businesses under-serve online
- Cranleigh: the village searches nobody is competing for
- Godalming: how to hold your own against Guildford
- Epsom: beating the London firms by being visibly local
- Farnham and Bordon: the new households that need every trade
- Leatherhead: two markets, one site
- Haslemere: winning the newcomers in a town that runs on reputation
- Oxted: a quiet corner online, and easy to rank in
- Tonbridge: the family town between two bigger names
- Sevenoaks: where a click costs a fortune and ranking is worth more
- Edenbridge: small town, wide patch, almost no competition online
- Paddock Wood: growing fast, and the new estates are searching
Plumbers
Horsham
Guildford
Tunbridge Wells
Reviews
Woking
Dorking
Reigate
Redhill
Cranleigh
Godalming
Epsom
Farnham
Leatherhead
Haslemere
Oxted
Tonbridge
Sevenoaks
Edenbridge
Paddock Wood
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